HKBU Foundation Annual Report 2021-2022

13 Impact of Giving 捐獻的力量 CLAP-TECH (Multimedia Storytelling) https://www.comm.hkbu.edu.hk/highlighted-projects/ multimedia-storytelling/en/index.php To cope with the new digital era, creative media is one of the fast- growing industries in Hong Kong. Under the CLAP-TECH Pathway Project, HKBU’s School of Communication, industry partners and secondary schools collaborate in a tripartite partnership to roll out applied learning courses titled “Multimedia Storytelling” for senior secondary schools. The course provides students with a systematic comprehension and skills of content creation in various platforms. Co-curricular activities also equip students with the practical skills that are required in the creative industry. Students can learn through practical and extensive experiences with the inclusion of career planning elements. They can apply what they have learnt to different multimedia contexts such as public relations, advertising, sales and marketing, entertainment production and livestreaming. Participating students and teachers also commended the project for providing knowledge of the industry while at the same time teaching problem-solving plus analytical and communication skills that they can apply in different kinds of future jobs. 配合數碼新時代，創意媒體亦是近年迅速冒起的香港優勢產業 之一。在 CLAP-TECH 「鼓掌—創新教育歷程」的計劃下，浸大 傳理學院亦與業界及中學三方合作，共同開拓高中應用學習課 程的創意媒體範疇。汲取計劃實戰實用，以及融入職業生涯 元素的特色，同學可從豐富的體驗中了解公關、廣告、市場營 銷、多媒體製作和網絡直播等多媒體世界。參與的同學和老師 都讚揚是項計劃不但裝備行業知識，同時亦教授解難、分析能 力和溝通技巧等，日後投身不同行業，都能學以致用。 Professor Kara Chan Associate Dean of Communication (Teaching and Learning) and Professor in Communication Studies, HKBU 陳家華教授 香港浸會大學傳理學院副院長（教與學）及傳播系教授 It was with great pleasure that my winning script in a screenwriting contest organised by HKBU brought me the invaluable opportunity to collaborate with veteran filmmakers for the production of Pretty Heart . I would like to express my sincere gratitude to the donor, the industry veteran and the staff of HKBU who shared with me their insightful experiences throughout the long screenwriting process during which I was given the freedom of creation and benefitted a great deal. It meant a lot to me that my work eventually made it to the big screen. Through the film, I hope to encourage the public to reflect on the relationships between fathers and daughters as well as teachers and students, and realise the importance of empathy, thereby creating positive energy for society. 我很榮幸自己創作的劇本能夠在校內電影徵集比 賽中脫穎而出，更得到與眾多資深電影工作者合 作製作電影《心裏美》的機會。我在此衷心感謝 捐款人、各位業界前輩及浸大的教職員，他們在 悠悠編撰的過程中一直提點、分享經驗，並給予 我自由度創作，使我獲益良多。作品最終登上大 銀幕，對我意義非凡。我希望透過作品鼓勵大眾 反思父女與師生關係，學會同理心的重要性，並 為社會注入正能量。 Yung Man Tak (Graduate of Academy of Film) One of the screenwriters of Pretty Heart , the first feature film presented by HKBU with funding support from HKS Education Fund Limited 翁文德 （電影學院畢業生） 浸大首部出品電影《心裏美》的編劇之一 電影由偉新教育基金有限公司捐款支持